Domain Name Service

 Domain Name Registrant

Service Usage Rate

Overall, the most frequently used service was "DNS analytics/Whois" (46.5%), with individual registrants using it more extensively, approximately 11.5% more than others. The service with the second-highest overall usage rate was "domain name registration system" (45.0%), where company/organization registrants had a slightly higher usage rate. Additionally, "reading official annual reports and newsletters" had a usage rate of 16.7%, with a slightly higher rate among individual registrants; "Contacted customer service via email, phone, or others" also had a usage rate of around 15.3%, with company/organization registrants significantly more likely to use these services compared to individual registrants.

Created with Highcharts 10.3.2 Domain name registrant n=353 Company organization domain name registrant n=297 Individual domain name registrant n=107 Source: Online Survey (2023) Service Usage Rate 46.5% 46.5% 45% 45% 16.7% 16.7% 15.3% 15.3% 11.3% 11.3% 10.5% 10.5% 7.4% 7.4% 3.1% 3.1% 45.5% 45.5% 45.8% 45.8% 15.8% 15.8% 16.8% 16.8% 10.4% 10.4% 9.8% 9.8% 7.7% 7.7% 3.4% 3.4% 57% 57% 43.9% 43.9% 18.7% 18.7% 10.3% 10.3% 15.9% 15.9% 15.9% 15.9% 8.4% 8.4% 5.6% 5.6% Domain name registrant=353 Company organization domain name registrant n=297 Individual domain name registrant n=107 DNS analytics/Whois Used the domain registration system Read the TWNIC annual report, e- newsletter, or others Contacted customer service via email, phone, or others Browsed the official website or blog Followed official social media, such as Facebook and Twitter Participated in TWNIC conferences Value-added services 0 10 20 30 40 50 60

Satisfaction of the Primary Services

The satisfaction ratings for the use of related services were calculated as the percentage of respondents who selected "very satisfied" or "satisfied" combined. The highest satisfaction was recorded for "browsed the official website and blog" at 80.0%, followed by "reading the center's annual reports and newsletters", which achieved a satisfaction rating of 74.6%. Other services with a satisfaction rating above 70% included "DNS analytics/Whois" (73.8%), "used the domain registration system" (72.3%), and "contacted customer service" (72.2%).

Created with Highcharts 10.3.2 Source: Online Survey (2023) Satisfaction of the Primary Services 36% 36% 32.7% 32.7% 35.6% 35.6% 27.8% 27.8% 27.5% 27.5% 16.2% 16.2% 34.6% 34.6% 36.4% 36.4% 37.8% 37.8% 39.6% 39.6% 39% 39% 44.4% 44.4% 52.5% 52.5% 35.1% 35.1% 30.8% 30.8% 27.3% 27.3% 23.8% 23.8% 24.5% 24.5% 25.4% 25.4% 22.2% 22.2% 17.5% 17.5% 43.2% 43.2% 26.9% 26.9% 36.4% 36.4% 1.2% 1.2% 1.9% 1.9% 0% 0% 3.7% 3.7% 2.5% 2.5% 5.4% 5.4% 3.9% 3.9% 0% 0% 1.2% 1.2% 1.3% 1.3% 0% 0% 1.8% 1.8% 0% 0% 0% 0% 3.9% 3.9% 0% 0% Very unsatisfied Unsatisfied Neutral Satisfied Very satisfied DNS analytics/Whois n=164 Used the domain registration system n=159 Used the domain registration system n… Read the TWNIC annual report, e-newsletter, or others n=59Read the TWNIC annual report, e-news… Contacted customer service via email, phone, or others n=54Contacted customer service via email, … Browsed the official website or blog n=40Browsed the official website or blog n… Followed official social media, such as Facebook and Twitter n=37Followed official social media, such as … Participated in TWNIC conferences n=26 Value-added services n=11 0 20 40 60 80 100 120

Evaluation of the Overall Satisfaction and Value Perceptions


In evaluating overall satisfaction with the center, registrants expressed above 50% positive feedback for both "Service quality" and "Technical support". Specifically, 62.9% were satisfied with the "Service quality" provided, averaging a score of 3.9, and "Technical support" had a satisfaction rate of 60.6%, with an average score of 3.8. This year, the satisfaction rate for "Service quality" is 62.9%, a slight decrease of 0.6% from last year's 63.5%. The satisfaction for "Technical support" has also marginally decreased by 0.2% from last year's 60.8%, bringing it to 60.6% this year.

In addition to overall satisfaction, the evaluation also includes measures of trust and perceived service value among registrants. 70.0% of registrants agree with "I trust TWNIC", averaging a score of 4.0, and 66.6% recognize the value of TWNIC's services to their business, with a similar average score of 3.9. Comparing the data of this year with that of last year, there was a 1.2% decrease in trust levels, from 71.2% last year to 70.0% this year. Compared to last year, there was a marginal increase in positive feedback for service value, from 66.3% to 66.6%.

Service quality

Created with Highcharts 10.3.2 Service quality Very unsatisfied Very unsatisfied Unsatisfied Unsatisfied Neutral Neutral Satisfied Satisfied Very satisfied Very satisfied Very unsatisfied 1.1% Unsatisfied 2% Neutral 34% Satisfied 33.7% Very satisfied 29.2%

Technical support

Created with Highcharts 10.3.2 Technical support Very unsatisfied Very unsatisfied Unsatisfied Unsatisfied Neutral Neutral Satisfied Satisfied Very satisfied Very satisfied Very unsatisfied 1.4% Unsatisfied 2.3% Neutral 35.7% Satisfied 34.8% Very satisfied 25.8%

Trust to TWNIC

Created with Highcharts 10.3.2 Trust to TWNIC Totally disagree Totally disagree Disagree Disagree Neutral Neutral Agree Agree Totally agree Totally agree Totally disagree 1.4% Disagree 1.1% Neutral 27.5% Agree 38.2% Totally agree 31.7%

Value of TWNIC service

Created with Highcharts 10.3.2 Value of TWNIC service Totally disagree Totally disagree Disagree Disagree Neutral Neutral Agree Agree Totally agree Totally agree Totally disagree 2% Disagree 2.3% Neutral 29.2% Agree 35.4% Totally agree 31.2%

Trust in .tw domain

Created with Highcharts 10.3.2 Trust in .tw domain Very distrustful Very distrustful Distrustful Distrustful Neutral Neutral Trusting Trusting Very trusting Very trusting Very distrustful 0.9% Distrustful 0.6% Neutral 22.7% Trusting 39.9% Very trusting 36%

Reasons of trusting

Created with Highcharts 10.3.2 n=353, Source : Online Survey (2023) Reasons of trusting 78.7% 78.7% 56% 56% 31% 31% 14.5% 14.5% 1.1% 1.1% Reasons of trusting Strong local identity High brand identity High security Rapid technical support Others 0 10 20 30 40 50 60 70 80 90

Influence from Activities

In the various activities organized by TWNIC, the majority of registrants feel that these initiatives have not significantly negatively impacted their companies/organizations. The activity with the highest positive influence is "Free Registration of New Company Domain Names" at 57.8%, particularly favored by company/organization registrants. This is followed by the "IDN Registration Service for .tw/.台灣 Domain Names" with a positive influence of 50.7%. The "Experimental service of at.tw: customized quick redirects" and "Allowing reserved words of domain names for auction" are also positively perceived, with positive influence of 32.9% and 31.2%, respectively.

Created with Highcharts 10.3.2 n=353 Source: Online Survey (2023) Influence from Activities 12.5% 12.5% 31.4% 31.4% 13.6% 13.6% 24.4% 24.4% 18.7% 18.7% 26.4% 26.4% 19.3% 19.3% 26.4% 26.4% 58.9% 58.9% 40.2% 40.2% 65.4% 65.4% 47.3% 47.3% 6.5% 6.5% 1.1% 1.1% 0.9% 0.9% 1.1% 1.1% 3.4% 3.4% 0.9% 0.9% 0.9% 0.9% 0.9% 0.9% Very negative Somewhat negative Neutral Somewhat positive Very positive Allowing reserved words of domain names for auction Free registration of new company domain names Experimental service of at.tw: customized quick redirects IDN registration service for「. tw/. 台灣」 0 20 40 60 80 100 120

Participation in Events and Expectations and Preferences

Regarding future expectations for TWNIC activities, the most anticipated feature is "Upload videos for future reference" at 53.8%, followed by "Downloadable conference or course content summaries" at 51.0%. Additionally, 39.7% of respondents look forward to "Host Chinese speakers or provide instant translation".

Created with Highcharts 10.3.2 n=353 Source: Online Survey (2023) Participation in Events and Expectations and Preferences 53.8% 53.8% 51% 51% 39.7% 39.7% 28.1% 28.1% 25.5% 25.5% 9.4% 9.4% 5.9% 5.9% future expectations Upload videos for future reference Downloadable conference or course content summaries Host Chinese speakers or provide instant translation Provide live-streaming Provide certificate of participation or completions for attending Host more international speakers Others 0 10 20 30 40 50 60

Information Services

Policy announcements

Registrants show a relatively low frequency of attention to policy revisions and adjustments announced by TWNIC. 32.9% indicate they "sometimes" pay attention, and 29.2% "rarely" pay attention, with less than 15% "always" or "often" following TWNIC's announcements.

Created with Highcharts 10.3.2 Information Services Never Never Rarely Rarely Sometimes Sometimes Often Often Always Always Never 23.5% Rarely 29.2% Sometimes 32.9% Often 9.9% Always 4.5%

Internet issues

Similarly, the frequency of attention to internet issues published by TWNIC is low among registrants: 34.8% "sometimes" pay attention, and 27.2% "rarely" pay attention, with under 20% regularly following such issues published by TWNIC.

Created with Highcharts 10.3.2 Never Never Rarely Rarely Sometimes Sometimes Often Often Always Always Never 23% Rarely 27.2% Sometimes 34.8% Often 11.1% Always 4%

Information expected

Regarding future topics of interest, 73.4% of registrants are keen to learn about "Information/Network Security". Additionally, 47% are interested in "Web Development Trends" and 45.3% wish to understand "Innovative Technologies (such as 5G, IoT, AI, etc.)". Compared to last year, there has been a notable increase in registrants" interest in innovative technology topics this year.

Created with Highcharts 10.3.2 n=353 Source: Online Survey (2023) Information expected 73.4% 73.4% 47% 47% 45.3% 45.3% 44.2% 44.2% 42.2% 42.2% 39.7% 39.7% Expectation topics Information/network security Web development trends Innovative technologies (e.g. 5G, IoT, AI, etc.) SEO/keyowrds IP/DNS/domain names Marketing/business operation 0 20 40 60 80

Registrants most commonly use "search Engines" to obtain domain-related information, accounting for 62.6%. This is followed by "Official Websites" at 42.2%. When asked about their preferred sources for information from TWNIC, 49.0% of registrants prefer the "Official Website", 25.2% preferred "Newsletters", and 35% indicate no particular preference.

Created with Highcharts 10.3.2 n=353 Source: Online Survey (2023) 49% 49% 25.2% 25.2% 13.9% 13.9% 4.8% 4.8% 2.3% 2.3% 5.9% 5.9% Information Service Official website | twnic.tw Newsletters | epaper.twnic.tw Facebook pages | facebook/twnic.tw YouTube (@TWNIC) Twitter (@twnic_ia) Blog | blog.twnic.tw 0 10 20 30 40 50 60

Impact of external factors

In the past three months, only 5.1% of domain name registrants" companies/organizations experienced external impacts on their domain services. Regarding the perception of TWNIC's services in the last three months, about 41.5% of registrants reported that not using the services or no interaction with TWNIC, and about half (47.9%) felt that there was no change in the services provided by TWNIC. This indicates that external factors have not significantly influenced the services.

Created with Highcharts 10.3.2 Impact of external factors We have not used the services or interact with TWNIC in the past 3 months We have not used the services or interact with TWNIC in the past 3 months It has become extremely awful It has become extremely awful It has become worse It has become worse No change No change It has become better It has become better It has become excellent It has become excellent We have not used the services or interact with TWNIC in the past 3 months 40.8% It has become extremely awful 0% It has become worse 0.6% No change 49.6% It has become better 7.4% It has become excellent 1.7%

Expectations and Recommendations

Over half of the domain registrants believe that the most urgent improvement needed for Taiwan's ccTLD (.tw/.台灣) is in

Created with Highcharts 10.3.2 n=353 Source: Online Survey (2023) Expectations and Recommendations 55.5% 55.5% 26.6% 26.6% 17.8% 17.8% 18.4% 18.4% 55.2% 55.2% 26.4% 26.4% 26.1% 26.1% 18.1% 18.1% 55.8% 55.8% Third Second First Market awareness Integrated services Registration policy 0 20 40 60 80 100 120

 Domain Name Registrar

Promoting the value of Chinese domain names to the public 

Stakeholders generally feel that many enterprises are not sufficiently aware of the importance of using Chinese domain names, suggesting TWNIC to highlight the advantages of Chinese domain names more.

Besides the promotion events, stakeholders also suggest producing more YouTube videos, collaborating with educational institutions and e-commerce platforms, to deepen the public's understanding of the value of Chinese domain names.

In Taiwan, I believe that most of the small and medium enterprises generally consider domain names as a subsidiary product of websites, …so the concept of managing domain names by using them as a brand and identity is still weak among them.

I think this type of education is quite limited in Taiwan. TWNIC has actually produced a couple of good YouTube videos, but I think there are just too few of them. Last year, I remember, they only released one video and did not promote it extensively, …which is really a pity because it is a great video.

Integrate and refine EPP management interface

In recent years, TWNIC has adopted the extensible provisioning protocol (EPP) which aligns with international standards, earning broad recognition. To further enhance the efficiency and user experience of the EPP system, stakeholders suggest TWNIC to develop a more integrated EPP system with a web management platform. Through this unified web interface, users would be assisted in domain name registration and account management, and also provided with key information including real-time maintenance information and access to technical documentation.

But we suggest that TWNIC should provide a web platform. Although we can check a lot of information or execute some commands on the current system , having a web platform… would be beneficial. In addition to domain name registration and management operations, the platform can also provide us with other services such as domain name account management, domain name contact person management, as well as the disclosure of other information including the latest maintenance progress or technical documents, instead of relying so much on e-mail.

Enhancing marketing and information promotion, cultivating the ccTLD

In response to the challenge of declining ".tw" ccTLD registration in the last year, stakeholders suggest TWNIC could introduce more flexible marketing strategies and fee structure, and also share marketing materials with domain registrars to facilitate joint promotions. Furthermore, TWNIC should amplify the efforts in promotion to inform registrants that the necessity of submitting complete documentation for review is for ensuring security.

Firstly, it's the pricing. Some customers feel that our prices are more expensive compared to overseas registrars. …Secondly, they feel that we are more demanding in terms of documentation requirements. I think the rules or pricing should be uniform, but based on how we operate now, customers feel that the regulations are more relaxed abroad.

But we are more careful, we feel that this is an issue that would affect the rights of the registrants.

Optimize bilingual communication

Stakeholders give positive feedback on inviting foreign scholars to participate in local seminars in Taiwan, but lectures entirely in English pose a challenge to the general audience, which could be assisted by automatic Chinese captioning to maximize the value of the contents for the local community.

Additionally, regarding the email exchanges with foreign clients, the continual optimization of Chinese-English parallel texts can be implemented to improve the quality and experience of communicating with foreign clients.

I do watch their meetings online, but sometimes I find it difficult to understand the content from the foreign speakers if their English is too perfect. …If simultaneous translation is not available, I would suggest they could use something like YouTube automatic captioning, to do the translation.

In addition to Chinese, you should also provide Chinese-English parallel texts in written form …If they write in Chinese, and we translate it into English, it is sometimes hard to maintain the absolute authenticity of translations and fully interpret what the speakers are trying to convey. We are also wary of mistranslation, which might lead to misunderstandings with foreign customers.